“Life is a journey, enjoy the ride.“
Vespa is one of the Italian myths par excellence and an everlasting commercial success. A legend! Since the fifties till today.
In the Dolce Vita years, Italy was described by the foreign correspondents as ” Il Paese della Vespa”, ” The Land of Vespa” .
Vespa is one of the most famous industrial products of design, very often considered to be the symbol of the Italian Design in the world. An icon by all means. It is exhibited at the MoMa in New York and at the Triennale Design Museum in Milano in their permanent collections.
The Vespa has become part of our Italian history and tradition.
Innovative at the time and still loved worldwide to these days.
After the war people wanted to feel free again and to move in total lightheartedness to enjoy life again. And Vespa was the answer to it.
Stars and celebrities in the Italian fifties have been seen and photographed riding a Vespa.
And for over 60 years, from the Dolce Vita days till today, the list of the movies in which Vespa acted as a co-star is endless.
From ” Roman holidays” (1953) with Audrey Hepburn and Gregory Peck to ” The talent of Mr.Ripley (1999) with Jude Law, Gwyneth Paltrow, Matt Damon, Cate Blanchette.
Or ” The American” with George Clooney, ” Alfie” with Jude Law ,
” The Interpreter” with Nicole Kidman, and many others through several decades.
And the Vespa is of course also in Federico Fellini movie ” La Dolce Vita” (1959) and the Vespa used by all the roman “Paparazzi” was called ” The Rolls Royce of the Dolce Vita”. Vespa and the movies, an eternal bond.
Vespa has been the travel companion of many actors, Italians and foreign, among them we remember : Jude Law, Matt Damon, Nicole Kidman, George Clooney, Virna Lisi, Marcello Mastroianni, Jean-Paul Belmondo, Ursula Andress, Geraldine Chaplin, Gerard Depardieu, Joan Collins, Jean Mansfield, Milla Jovovich, Raquel Welch, Charlton Heston and many others.
And at this point, while in Italy, you can rent your Vespa and go for a ride, enjoy it, admire the landscape and feel the thrill of being part of the Vespa world, or imagine to be acting in a movie...no matter what…have fun!